Incredible Value

August 17th, 2017

Brian Duckett
Chairman, The Franchising Centre

All of This for Just £69 plus VAT?

If you are like me, to commit to spending a day away from the office, you need to know it’s for a good reason and that you’re getting good value. Well, franchisors like you that attend our Annual Conference and Supplier Showcase tell us it is incredible value! Can we tempt you this year?

Three Great Speakers:
Stefan Wissenbach – A world leader on the power of engagement.
Kellie Peters – GDPR? Data is boring until it kills your business!
Celia Delaney – Learn as you cry with laughter!

Eighteen specialist franchise suppliers – do all of your supplier shopping in one day!

See how you can make your own franchisee conferences completely engaging and fun.

Time to eat, drink and network with your friends and colleagues from the franchise industry.

And for just £69 plus VAT. It all takes place at the National Motorcycle Museum near Birmingham on Tuesday 3rd October (easy to get to, easy to park). So, book your places now by calling us on 01904 561598 or email us here.

Best regards,

 

Brian Duckett
Chairman
The Franchising Centre
office@thefranchisingcentre.com
www.thefranchisingcentre.com
01904 561598

P.S. This event qualifies for 150 QFP points.

 

 

 

 

New partnership with Microsoft to drive free leads for franchisors & franchisee networks

August 16th, 2017

Franchise UK are delighted to announce a new partnership with Microsoft to help franchisors drive more franchise recruitment leads, and franchisees to drive more cost effective core business leads.

The partnership entitles all Franchise UK advertisers to claim free Bing ads coupons to drive free traffic & leads via the Bing paid search engine.

Bing ads market share has seen in increase in the UK and Bing ads now has a market share of 25.5% of all UK searches, a total of 939 million searches per month! With less competition than Google Adwords clicks can be significantly lower, increasing return of investment and lowering lead costs.

Franchise UK are offering existing advertisers:

  • £150 Bing ads coupon for franchisors
  • £50 Bing ads coupons for each of their franchisees

One Franchise UK advertiser that has 150 UK franchisee’s has already claimed £7,650 of free paid search advertising for themselves and their franchise network!

Joel Bissitt, Director of Franchise UK commented:

“Franchise UK is always looking at innovative ways to enhance our offering and assist franchisors to maximise their return on investment. This agreement is part of our ongoing efforts but goes much further. This offer not only helps franchises generate franchise recruitment leads more cost effectively but will help drive business for franchise networks,  encouraging franchisees to generate more leads online without cost or risk, a massive opportunity for every franchisor we work with.”

This offer expires in September so if you are already an advertiser with www.franchise-uk.co.uk, claim your free Bing ads coupons now at https://www.franchise-uk.co.uk/coupon-obtain/

If you are not currently advertising your franchise opportunity, further information on advertising with Franchise UK including special offers can be found at https://www.franchise-uk.co.uk/franchise-advertising/

 

 

Have you heard the expression ‘Talent and Engagement’? Wondered what it is?

August 16th, 2017

Laura Harvey-Smith
Head of Training

The expression Talent and Engagement has been banded around in corporate life for a while now. It struck me that it’s not an expression heard much in franchising and there’s a school of thought that it should be embraced, for a few reasons. As a Franchisor, you need to ‘speak the same language’ as your potential franchisee’s and therefore ‘engage’ with them. As a Franchisee, you want to know that your Franchisor is going support you in a way and to a standard that is current, innovative and ‘engaging’.
Engagement is a term that historically has conjured up images of sparkly diamond rings and promises of ‘forever’, with marriage statistics on the decline, ‘engagement’ in the workplace seems to be a more common use of the word.
So, what is it?
Talent and engagement tend to be grouped together and work in perfect harmony, the sum of two parts being greater than the sum of one, however they can be split out into two separate functions.
Talent (and Talent Management) refers to people, the talent in your business whether they be your employees or franchisees. The recruitment of talent, management of talent, development of talent and retention of talent as well and the occasional ‘management ‘when talent is lacking’ out of a business’ are all generally areas that provide challenge and opportunity to a Franchisor.
Engagement means someone’s commitment to the common goal (or commitment to the visions of achieving the business owners goal).
Why embrace it?
“Talent engagement means bringing on board the desired and required talent. Employee engagement means workers’ emotional and intellectual investment in their work and their company. A company wants to engage true talent so it can maintain true employee engagement.”
The same can be said for Franchisees. If Franchisees are engaged with the Franchisors vision, or mission for their business, they are far more likely to be emotionally invested and therefore work positively towards agreed and mutual goals. When Franchisees are disengaged there might be a variety of different behaviours displayed, mostly challenging and therefore individuals can be harder to manage, which equals more investment of time and money to support them for as long as they are with a business.
As a Franchisor, how can you adopt and culture of talent and engagement?
Creating a culture of talent and engagement essentially means taking any existing recruitment, training and personal/professional development to the next level and ensuring that they have commonality and support each other. This starts with getting your recruitment strategy right, understanding the profile of the people you want to attract, and recruit (both staff for your HO function and Franchisees). There may be the need to restructure and manage a few exits on the journey to getting this right.
An audit of Training, for your HO staff and also Franchisee’s is sometimes the easiest way to get a clear picture as to how effective your training is. Do you have clear learning aims and objectives for every piece of training delivered, or, if you are honest, has some training been pulled together and delivered for a while as you felt you needed to be offering something and something was better than nothing. This is remarkably common across franchising, after all, most Franchisors have gone into franchising because they were brilliant at running the business they are now franchising. What they may not have had to do before is be a leader and motivator of people at various levels and ultimately be responsible for a vast number of people’s careers.
Once there is a solid foundation of training in place, that tick’s boxes for induction training through to specialist training, covering all learning styles and multiple forms of delivery, then it’s time to think about ongoing personal and professional development!
What are the benefits?
The benefits of the above, are ultimately that you will become a stronger, more effective and profitable Franchisor, with Franchisees being more effective, engaged and successful (sub text typically being more profitable!).
As a franchisee, why should you be looking for a Franchisor that has embraced a culture of Talent and Engagement?
A progressive business will be aware of the need, and benefit to nurture and develop their talent. If you are from a corporate background the concept of Talent and Engagement will probably be a concept you may have experienced and even benefited from.
Part of a Franchisor developing a culture of Talent and Engagement will probably involve measuring engagement levels across a franchised network (this is progressive indeed, old school franchising of 20 years ago didn’t like franchisees having contact!). Transparency of results and action plans to work on areas of strength and areas of opportunity across the business are then key. Actions speak louder than words and it’s the changes that a Franchisor will make, having polled feeling across the network i.e. engagement that really set good and great Franchisors apart.
A Franchisor who measures engagement is showing that they actively value their franchisees, and are working in partnership for mutual benefit and success!
A Franchisor who actively supports and develops talent within the business (by first identifying people’s strengths and encouraging them to work to those strengths) is one to align yourself with and buckle up for the ride as it’s going to be a successful one!

Collaborate to Strengthen our Franchise Industry

August 16th, 2017

Brian Duckett
Chairman, The Franchising Centre

The theme of this year’s British Franchise Association conference was “The Power of Collective Ambition – strengthening collaboration across our industry”. With fifteen franchisees joining the delegates for the first time I was delighted that The Franchising Centre was once again Platinum sponsor of the event, especially as collaboration reflects our own philosophy and history.
Twenty years ago, when ‘three mates joined together to avoid getting proper jobs’ our ambition was and remains “to be the first choice advisors to potential and practising franchisors”. Our purpose is “to consistently enable clients to build successful and increasingly valuable franchised networks” and we achieve that through collaboration with our clients, their management teams, their franchisees, other bfa affiliates and suppliers, and our network of associates in more than forty countries.
Over the years we’ve also collaborated with the bfa to produce membership standards for professional advisors and to develop the QFP programme. Our future collaboration will be all about achieving our collective ambition – increasing the level of engagement of all parties in the franchising process, which further includes franchisees’ staff and the end customers.
Whatever franchisors’ ambitions, they always want more and better franchisees and they want great people to support them. The franchisees and the support team members each have their own ambitions. When all three are aligned through engagement, collaboration brings mutual success. If the franchisees’ staff and customers can also be engaged then franchising as a whole will benefit.
The Franchising Centre’s job is to keep our clients at the forefront of franchising practice. Our team uses the most up-to-date systems and processes to recruit the franchisees; to recruit the support team; to train and develop that support team; to train and develop those franchisees; and to get them all truly collaborating and engaged with achieving their franchisor’s ambition.
The franchisors who were there when I started in franchising will be spinning in their graves at any mention of engagement with franchisees but over the years the franchisor / franchisee relationship has changed. No longer are franchisees just expected to do as they are told. Both parties have learned that being interdependent and working together produces better results. The future of this evolving relationship is closer collaboration and further engagement of all parties involved in the franchising process.
It’s not just within the franchising community that engagement has become a hot topic around the world. Engagement expert Stefan Wissenbach developed his Engagement Multiplier process to improve the performance of any business which employs ten or more people. We’re working closely with him to develop a bespoke model for franchising which will eventually help franchisors to consistently measure and improve the engagement levels of their staff, their franchisees and their customers.
Even before that becomes available later this year a franchisor, or indeed a franchisee, with a support team of more than ten people can try the system for free. Just go to https://www.engagementmultiplier.com/en-gb/pp/tfc/
Franchising is about people not processes; it’s about talent not technology. Of course we need technology and processes; franchising works by people following systems; but having the right people doing the right things and doing things right is what makes those systems work.

 

Don’t Miss Out

August 15th, 2017

Brian Duckett
Chairman, The Franchising Centre

It’s here again! The 2017 Franchise Conference and Supplier Showcase takes place at the National Motorcycle Museum near Birmingham on Tuesday 3rd October (easy to get to, easy to park). Early bird tickets are reduced from £69 to £55 plus VAT, so book now.

Never been before? Here’s what other franchisors thought of the event:

“Real value today and time well spent. Want to go back now and put some changes in place!”  Frederick St George, Raring2Go.

“Amazing day, beyond expectations.” Johnathan Edwards, Alfresgo.

“Very informative, very welcoming – thank you.”  Ashleigh Fitzgerald, Antal.

“A very positive and refreshing event.”  Bill Owen, Hungry 4 Success.

“It was great being able to meet so many suppliers.” – C. Gallone, Gallones Ice Cream.

And watch this short video!

To book your places now call us on 01904 561598 or email us here.

Best regards,

Brian Duckett Chairman,
The Franchising Centre
office@thefranchisingcentre.com
www.thefranchisingcentre.com
01904 561598

 

 

Not Just a Buzzword

July 31st, 2017

Brian Duckett
Chairman, The Franchising Centre

What is “Engagement”?

As you know, Engagement is the current hot topic in business, but what is it? Well, in short, it is getting everyone in an organisation pulling together in the same direction with enthusiasm and commitment. When achieved, businesses become more profitable and happier places to work in.

 

Great. But is there a simple, cost effective way to achieve this? Yes there is and Stefan Wissenbach will tell you how, at the 2017 Franchise Conference and Supplier Showcase in October.

 

Come and see Stefan and much, much more for just £69 plus VAT at this great annual franchising event being held at the National Motorcycle Museum near Birmingham on Tuesday 3rd October. Book your places now by calling us on 01904 561598 or email us here.

Best regards,

Brian Duckett
Chairman
The Franchising Centre
office@thefranchisingcentre.com
www.thefranchisingcentre.com
01904 561598

P.S. This event qualifies for 150 QFP points.

 

 

Could GDPR Kill Your Business

July 26th, 2017

Brian Duckett
Chairman, The Franchising Centre

 

A Beginners Guide to Coping with GDPR

Fact: General Data Protection Regulation will apply in the UK from May 2018
Fact: It will change the way you can use data
Fact: You will have to comply

Apart from the facts above, I am no expert on GDPR – but I know someone who is! Kellie Peters is one of our great line up of guest speakers at the 2017 Franchise Conference and Supplier Showcase in October. As the scare story builds about what GDPR means for us all, Kellie brings a cool head, deep knowledge of her subject and practical advice on how you should prepare for it.

Come and see Kellie and much, much more for just £69 plus VAT at this great annual franchising event being held at the National Motorcycle Museum near Birmingham on Tuesday 3rd October. Book your places now by calling us on 01904 561598 or email us here.

Best regards,

 

Brian Duckett
Chairman
The Franchising Centre
office@thefranchisingcentre.com
www.thefranchisingcentre.com
01904 561598

P.S. This event qualifies for 150 QFP points.

 

 

 

Could GDPR Kill Your Business

July 24th, 2017

Brian Duckett
Chairman, The Franchising Centre

 

 

 

 

A Beginners Guide to Coping with GDPR

Fact: General Data Protection Regulation will apply in the UK from May 2018
Fact: It will change the way you can use data
Fact: You will have to comply

 Apart from the facts above, I am no expert on GDPR – but I know someone who is! Kellie Peters is one of our great line up of guest speakers at the 2017 Franchise Conference and Supplier Showcase in October. As the scare story builds about what GDPR means for us all, Kellie brings a cool head, deep knowledge of her subject and practical advice on how you should prepare for it.

Come and see Kellie and much, much more for just £69 plus VAT at this great annual franchising event being held at the National Motorcycle Museum near Birmingham on Tuesday 3rd October. Book your places now by calling us on 01904 561598 or email us here.

Best regards,


Brian Duckett
Chairman
The Franchising Centre
office@thefranchisingcentre.com
www.thefranchisingcentre.com
01904 561598

P.S. This event qualifies for 150 QFP points.

Are You the Face of Your Business

July 20th, 2017

The 5 P’s of Speaking to Promote your Business 

Do you ever find yourself in the spotlight?
Do you address prospects, franchisees, other business groups?
Do you really engage, interest and influence your audience?
Do you get the absolute most out of every speaking opportunity?

“If only there were a simple formula for making me a high impact speaker…”There is – and the amazing Celia Delaney is going to reveal it to you at the 2017 Franchise Conference and Supplier Showcase as she explains the 5 P’s of Speaking to Promote Your Business. (WARNING: You will learn, laugh and maybe even sing along during this presentation.)

Come and see Celia and much, much more for just £69 plus VAT at this great annual franchising event being held at the National Motorcycle Museum near Birmingham on Tuesday 3rd October. Book your places now by calling us on 01904 561598 or email us here.

Best regards,

Brian Duckett
Chairman
The Franchising Centre
office@thefranchisingcentre.com
www.thefranchisingcentre.com
01904 561598

P.S. This event qualifies for 150 QFP points.

Tempted

July 19th, 2017

Brian Duckett
Chairman, The Franchising Centre

 

Would This Tempt You Out of the Office For a Day?

If you are like me, to commit to spending a day away from the office, you need to know it’s for a good reason. Well, franchisors like you that attend our Annual Conference and Supplier Showcase tell us that it is one of the best days out of the year! Can we tempt you this year?

Three Great Speakers:
Stefan Wissenbach – A world leader on the power of engagement.
Kellie Peters – GDPR? Data is boring until it kills your business
Celia Delaney – Learn as you cry with laughter!

Seventeen specialist franchise suppliers – do all of your supplier shopping in one day!

You’ll take part in a demonstration of how you can make your own franchisee conferences completely engaging and fun.

Time to eat, drink and network with your friends and colleagues from the franchise industry.

Best regards,

 

Brian Duckett
Chairman
The Franchising Centre
office@thefranchisingcentre.com

www.thefranchisingcentre.com

01904 561598

P.S. This event qualifies for 150 QFP points.