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Alan has been most influential in moving our business to the next level. His guidance and support has been paramount and his encouragement with monthly tasks has kept us focused and allowed us to reach our targets.

From a small independent business we are now ready to launch Tots at the Top onto the nationwide market. This process has been challenging but with Alan’s smooth management, nurturing and great depth of knowledge about the franchise system, we have ventured out of our comfort zone, learnt so much and feel confident to drive our business forward. Alan has a broad list of contacts readily available to help with legal documents, computer systems and websites, all necessary when franchising your business.

Many thanks Alan for your expertise.

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Ann Stephens and Jane Powell - Tots at the Top

Utilitywise plc engaged with Alan Wilkinson at The Franchising Centre to help us conduct a feasibility study with the aim of establishing whether franchising would provide us with an additional route to market. From the very beginning of this process Alan’s insights, experience, attention to detail and enthusiasm made this a really painless experience. Never afraid to challenge us on our assumptions, Alan’s rigour and analytical approach, coupled with his own extensive experience of developing and operating franchises, allowed us to create and refine our model. Having completed the feasibility phase, we presented the outputs to our Board of Directors who approved the implementation of our franchise model.

I wouldn’t hesitate in recommending Alan Wilkinson and the Franchising Centre to any organisation considering franchising as a sales channel.

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Yashin Sarnaik, Partner Channel Director - Utilitywise plc

It was good to meet up in South Shields this week and to learn more about the Utilitywise franchise. Thank you Alan for the comprehensive information pack provided post meeting. Credit to you that this was one of the best sets of information I've had for a long time and it makes my job of evaluating the franchise opportunity straight forward. Utilitywise is probably one of the best new franchise opportunities I've seen in recent years."

I would like Lloyds Bank and Bank of Scotland to be the preferred banks for all Utilitywise franchisees......I feel that Utilitywise is a great franchise investment opportunity for potential investors and I look forward to supporting franchisees in the coming months.

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Richard Holden, Head of Franchising - Lloyds Banking Group

We engaged The Franchising Centre to develop operational manuals for Forest Holidays' growing number of luxury holiday locations across the UK.

They produced a very high level of details manuals that are not only accomplished, but also very clear and practical in their structure, presentation and content. Each of the 1050 pages created for our system is easy to reference and without 'waffle'.

Throughout the process, they were organised in approach: developed an indepth understanding of our operations by taking the time to study how we work in practice in visits to our locations and meetings with our teams; designed our manuals with a clear flow and structure; and made useful suggestions on ways to improve processes before documenting them.

The franchising centre has also been very flexible in working with us to continually adapt the completed manuals to incorporate the new systems, practices and technologies we have introduced since completion.

We would wholeheartedly recomment The Franchising Centre to any other company that wants comprehensively detailed manuals created by an expert. They may be more expensive than others, but offer better value-for-money and are completely worth it.

Their manual writing skills are impressive, extensive experience in business and process design has enhanced the entire process and was a pleasure to work with.

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Richard Jee, Operations Director - Forest Holidays Ltd

We have worked with The Franchising Centre from our inception in 2002 where they helped us form our UK franchisor business model.

Since then Farrah has worked with us to enter Ireland five years ago which we did very successfully and over the last year she has worked closely with us on our greater international expansion into Canada, Netherlands, Germany and New Zealand.

Farrah has extensive experience, I believe second to none, and a highly professional network of country based specialist franchise consultants with whom she works but manages closely for the benefit of her clients; always her priority.

Most importantly for me Farrah does not tell you what you want to hear but rather what you need to hear; and she does it well!

I regard myself as a work alcoholic and Duracell Bunny; Farrah puts me to shame.

I cannot speak highly enough of Farrah or The Franchising Centre, we have worked with the team for 12 years and will continue to do so; you'll struggle in my opinion, to find any better.

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Paul - Water Babies Ltd

From meeting Alan at the Franchise Development workshop through to producing the report on our project, Alan's enthusiasm and knowledge on Franchising has been second to none. He explained and went through in all aspects of the report in detail to ensure no stone was left unturned and all assumptions were backed up with sensible logic. I would have no hesitation in recommending Alan in producing a feasibility study for any other business and we will be utilising his skills as and when we progress ours.

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Kevin Jones - Underwood Meat, Barnsley

Alan Wilkinson of The Franchising Centre worked with us on producing a franchise feasibility model for a part of our business. The process was very professional and highlighted important questions that we had not considered at first. As a result of producing the model we have decided not to pursue growth by franchising in favour of a plan to grow the business generically. Alan's franchising experience was evident throughout the process and we would have no reservations in continuing to the next level with him as our advisor.

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Dave Fehley - Print For Schools

May I say a big thank you for your efforts and patience in conducting the feasibility study into the possibility of franchising part of our operations at Cascade Water Systems Ltd.

Your very clear and in-depth analysis of the opportunity helped to crystallise my thinking and to arrive at a decision to move forward with the prospect. Without your very clear and concise explanation as to the possibilities I would probably not have fully grasped the depth of the opportunity.

I have now moved forward the the formation of a new company which in the following months will be expanding the opportunity throughout the UK with a network of up to 150 franchised businesses.

Having looked at and been put off franchising in the past, I was very impressed with the professional and very knowledgeable manner of both yourself Alan and The Franchising Centre and I would have no hesitation in recommending you to anyone looking into the franchising concept.

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Ian M Hobson - Cascade Water Systems Ltd

It is now over 3 years since you first worked with EnviroVent, and we continue to grow from strength to strength.

We have now granted 32 territories and have a franchise network turnover in excess of £2.3 million. This far exceeds our original projections and expectations.

In addition to the Queens Award for Innovation which we won whilst you were working with us, we have won several others, including Best New Product at the Ventilation industry awards (H&V Awards), and have just been awarded a lettings industry ‘oscar’, winning Best Specialist Supplier to Landlords and Lettings Agents. We were also finalists last year in the Franchisor of the Year awards.

The decision to franchise our business in 2009 has proved to have been the right one. The benefits that franchising has brought our business include speed of growth, the capital for expansion introduced into our business by the franchisees and the highly motivated way in which they deliver our service.

May I take this opportunity once again to thank you for the foundations that you laid and the work that you did to launch EnviroVent as a franchisor.

I would be very happy to recommend you and The Franchising Centre to any company thinking of franchising their business.

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Phil Harrison, National Franchise Manager - EnviroVent

Alan Wilkinson joined the Ringtons team as franchise consultant in October 2009 on a one-year contract, following interviews and presentations made to the board, Alan was selected from a short list of three candidates.

As National Franchise Manager I worked closely with Alan during the contract and found his contribution in setting up our network to be very valuable, Alan was always on hand to advise on, and help implement new practices. Some of the areas in which Alan played a major role in were:

Creating our Franchise agreement
Creation of financial model
Structures and process for recruitment 
Structures and process for meetings
Structures and process for territory planning
Creating procedures manual

Alan also played a role in marketing our franchise and actively attended our first exhibitions with us. Alan took the time to get to know our business and understand the business model, this was evident in the quality of work he produced for the business, and the level of commitment he gave throughout his contract with us.


We just wanted to send you a brief update as our first year of working with The Franchising Centre comes to a close, to let you know how things have been going and provide you with some feedback.

Firstly, both myself and my partner Laura would like to commend you on the level of service which The Franchising Centre provide. When we had our initial meeting with Steve Felmingham, it was clear that your services were - or at least appeared to be - significantly more expensive than your competitors. We called in three other consulting firms and all of them were less than half the cost of your services, which nearly stopped us going ahead with yourselves. However, Steve explained the way in which he would "drive" the whole project, and we never realised what a significant benefit this would bring. Your competitors just seem to provide the documents and then leave clients to "go it alone" which is a totally different service to that which you provide.

From the outset Steve has managed the project and become an integral part of our team. His original Development Plan gave us a blueprint to follow, but he ensured that at every stage we "stuck to the plan". It was this all-inclusive approach, from the (very detailed!) financial modeling to the marketing strategy and recruitment process, which has led us to where we are now.

We launched the franchise in October and have already signed two franchisees with a further three looking very likely to proceed before the end of the year. This puts us very well ahead of our targets, and more importantly has made the whole process with The Franchising Centre extremely cost-effective. We are confident that without Steve's involvement we would never have been able to achieve this, and it is now clear why there is such a marked difference in the cost of your services - which if we measure this on the results achieved and the benefits to our business actually makes you significantly cheaper than your competitors (although the is not an excuse for you to put your prices up!).

So, in summary, I would like to take this opportunity to thank you, Steve and everyone at The Franchising Centre for making such a success of this venture for us. We have ambitious plans for next year, and a very strong team going forward and we have no hesitation in retaining The Franchising Centre as an essential part of that team.

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Caroline Meredith, Managing Director - New City Cleaning Ltd

Pack & Send is one of Australia's leading franchisors. In 2007 we were recognised by PricewaterhouseCoopers and the franchise Council of Australia as 'Australian Franchisor of the Year'. This placed Pack & Send in front of over 1,000 franchise systems - a business sector that is equivalent to 14 percent of Australia's GDP, employing over 600,000 people with an estimated turnover of $128 billion.

The Franchising Centre took on the assignment to find a master franchisee for Pack & Send in the United Kingdom. They were successful, and assisted us greatly in sourcing high quality candidates and ultimately signing a master franchise agreement.

Throughout the assignment, The Franchising Centre performed with energy, professionalism and focus, and we thoroughly recommend them to other franchisors.

Michael Paul, Managing Director - Pack & Send Systems Pty, ltd.

I found the service provided to us was very professional and tailored to our business needs. Spending time to listen to our particular requirements, amending strategy, working together and being flexible were all great attributes of the franchising centre and I would recommend their services particularly because of the honest and helpful way they did business.

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Adam Truelove, Head of Campsite Operations - Forest Holidays

At Stanley we pride ourselves on having a professional and ethical approach in all that we do. To ensure we delivered this approach when re-launching our Mac Tools Franchise business we needed help from Franchise experts. After our thorough research of the Franchise development market, we decided to retain the services of Steve Felmingham from The Franchising Centre. Steve clearly stood out from the crowd when advising the steps we needed to take to develop a good business into a great Franchise. 

Throughout the re-development process Steve was a key driver within our team, always on hand bringing the sort of help and guidance you don't find in text books – especially the change management advice when dealing with internal and external stakeholders. The results to date are fantastic as we have successfully re-launched the Mac Tools Franchise model and we are recruiting new franchisees of a higher quality and at a faster rate than previously seen in Mac's 19 year UK trading history. Without hesitation we would highly recommend the expert services of Steve and The Franchising Centre team to any business for whatever Franchise development requirements they are seeking – definitely value for money.

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Tony Prueitt, Sales Director, Stanley UK

Alan Wilkinson of The Franchising Centre has been working with Ecoliving to, initially, look at the feasibility of franchising as an appropriate strategy for the business and then to steer us though the development of the model and all associated recruitment, training and operations in line with BFA guidelines. From the outset Alan impressed us with his knowledge of franchising and experience from the different roles he has performed and we haven't been disappointed. He has been a solid support over the important initial months of establishing the model and recruiting our first franchisees and a great source of guidance and common sense instilling confidence in prospective franchisees and the members of the Ecoliving team. We look forward to his continuing support over the coming months as we develop the Ecoliving franchise network.

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Mark Henderson, Managing Director, Ecoliving

The decision to consider franchising as a way to expand our business was made in the summer of 2008. As our knowledge of the franchise system was limited, and our experience non existent, it soon became apparent that using a franchise consultant might be the best way to avoid pitfalls. After speaking to a number of consultants we felt that Alan Wilkinson of Howarth Franchising was the best person to appoint.

From the outset, Alan was quickly able to gain an understanding of both our business and us as individuals. He used his experience to steer us through the process involved in preparing to franchise in a professional yet friendly manner. He is always on hand to provide advice and information in a supportive way that instils confidence in us and in our prospective franchisees.

If you are new to franchising, and are looking for someone with a wide breadth of knowledge about the industry who you can trust to help you move your business forward in a controlled and effective way, then we would have no hesitation recommending Alan.

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Rob and Jo Speight, Animals In-Tuition

Farrah is recognized in the franchise industry as the leading expert in her field and is highly respected for her thorough knowledge.

Michael Eyre, Owner, Blazes Renewables and Chairman of the British Franchise Association.

We first became aware of the International Franchising Centre at the Franchise Exhibition at London’s Olympia and were recommended them by our bank – HSBC. I first met Farrah Rose – their international franchising Director – on the stand there, and from that initial discussion, I knew I had found the source of advice and support we had been looking for. As a small company with global aspirations and a great product, we needed expert, no-nonsense advice and guidance to point us in the right direction. Over the course of a number of phone calls and then a whole day with Farrah at our offices, we were able to plan and analyse our various options with far greater clarity and confidence than would otherwise have been the case. The investment in Farrah’s time at this stage was worth every penny and will in the long run no doubt save us an immense amount of time and effort and has undoubtedly helped to de-risk what is an inherently risky venture. I have no doubt that Farrah represents the very best in franchising consultancy and has been a real pleasure to work with and to get to know. I recommend the International Franchising Centre wholeheartedly.

Rob Shand, Director, Tots to travel Ltd

The International Franchising Centre’s brief was to help us assess the viability of franchising our upmarket retail concept in International markets...I found working with you an educational, refreshing and most enjoyable experience

Farrah’s indepth knowledge and experience of international franchising not only highlighted all the elements of international franchising we needed to consider but also acted as a catalyst to help us develop our long term international strategy

Brian Duckett is a true franchise professional. Leading a team of Senior Consultants, we believe Brian and his associates are the first choice advisors to franchisors

We are confident we would not have been able to be in the same position as we are today if it was not for the collaboration with Iain Martin. His integrity, his knowledge in franchising, his character and trust level is a rare combination in a person. I will certainly recommend The International Franchising Centre’s services to other franchisors

Brian Duckett is a true franchise professional. Leading a team of Senior Consultants, we believe Brian and his associates are the first choice advisors to franchisors

On behalf of the Board of Directors of Jubilee International Ltd, I am writing to formally thank The International Franchising Centre, and yourself in particular, for your expert guidance and superb handling of the process which has cumulated in the signing of our first franchise agreement in India.

You and your team have brought to a successful close years of hard work and your professionalism has resulted in our agreement with a serious local franchisee with whom we hope to develop the CafÈ Jubilee brand all over the sub-continent. Naturally, your collaboration with Franchise India has been indispensable in the successful outcome of this venture.

This does not mean the road has come to an end – we appreciate that it is just the start of a much longer road, but a start nevertheless, and one which we would have never achieved without you. Thank you once again. We look forward to the future with courage and enthusiasm and augur that our collaboration will flourish and keep going from strength to strength.

Joseph Xuereb, Cafè Jubilee

Farrah worked with us to develop our international franchise strategy with a view to taking our franchise concept overseas and was a truly first class consultant who worked with us to tight deadlines to deliver a high quality master license proposition for prospective master licensees. Farrah's knowledge of the industry and connections with the movers and shakers throughout the works are second to none. She is also great fun to work with and a consummate professional.

A thoroughly enjoyable day that challenged me and challenged the type of conversations I have with my franchisees. I left feeling excited and enthusiastic about the ideas and opportunities I could use for the Dyno-Rod franchise network.

NS Dyno-Rod

A well-presented day with a fresh structure and outlook on the franchise market for recruitment, retention and development. A thought-provoking day. Thanks.

DE Revive!

A thought provoking day that has made me re-examine how often I review my own performance.

JC Blazes

An enlightening seminar in these dark times. I hope to impart the same enthusiasm into my franchisees.

TC Cafe2U

Excellent content, well-presented and some really good ideas to improve growth and profitability through motivating franchisees. Would recommend it to any franchisor.

LR Sameday UK

Really helped me focus on what we need to do to help our franchisees through the tough times ahead.

MN Nevada Bobs

Just a note to say how much I enjoyed the seminar 'How To Motivate Franchisees', despite my earlier reservations! I don't know whether it was the mix of more mature franchisors or whether it was the inspirational topic, but I find it very interesting and have come away inspired! I did find that because I was a smaller group it was more interactive and everyone participated. Thanks again, I shall look forward to the next one!

Anne Griffin, Operations Manager, Tumbletots.

Great involvement for all our support team. It helped focus our efforts for the year ahead.

AD Cafe2U

The preparation and planning resulted in a good mix of franchisors all of whom contributed greatly to the value of the day. I have identified techniques that I can adapt and use from which I can already envisage results being achieved.

AD Dyno-Rod

As always Howarth have provided an excellent platform for the exchange of ideas and best practice. Paul's an excellent facilitator for this. It has given me plenty of food for thought.

PS Signarama

I thought the course was a good platform for franchisors to get themselves 'back to basics', share best practice and generally be reminded of their support obligations, something it's easy to forget in strong economic times but which could be a costly oversight in these turbulent times.

CB Blazes

Covered many aspects of the challenges facing franchisees, with a start, middle and end. The 'end' being to introduce a process to support franchisees in a formal and structured way.

SL Blazes

Thanks Paul! It's always good to go back to basics and revisit your current marketing approach. It was great to sit in a room with franchisors who were so open in sharing Best Practices.

MW United Franchise Group

I found the course very useful. It reminded us of our responsibilities towards our franchising group. It was delivered in an interesting and informative way. Paul Monaghan allowed everyone to have their say, this allowed us all to benefit from the group synergy. I will go away and use the new information to help our franchise group. Thanks.

RB Drain Doctor

Finding out about how other successful franchisors are incentivising and growing their sales was invaluable.


It re-awakened previous training and ideas that are now relevant. The course ensured I reflected on our franchise and its processes.

GF Urban Planters

Very Informative and gave me new ideas and the motivation to 'up my game'.

AH Cafe2U

Very interesting, great TOPICS. I have definitely come away with a lot more than I thought I would. Some great things to work on with our franchisees.

PD United Franchise Group

Good Pace, good delivery makes learning of new points and being reminded of points we all know but do not deliver much easier. Happy to be quoted!


A good chance to stop, take a thought and reflect on the direction and challenges within the business in today's economic climate.

TP Urban Planters

Well-delivered, well-structured day. Good mix of people to share information and lots of ideas to take away and action. It helped also to revisit things we knew but had forgotten aboutÖthe old 'if you don't use it you lose it!' Thanks for a great day.

CB Drain Doctor

It was great to spend time with other franchisors and hear about their experiences. A thought-provoking day.

JG Halifax Estate Agents

The sharing of ideas session was reassuring as we have used or done a lot of those discussed. Even better was that we took away lots of really good ideas to use immediately.

NW Halifax Estate Agents

Being fairly new to franchising (I have been supporting our franchisees for 1 year) I found the seminar very interesting and thought-provoking. There were many ideas that I would like to trial / implement. Great chance to mix with other franchisors.


I have worked with Dug and his team for a number of years. In 2012, having analysed fully our recruitment strategy, I felt that systemisation was the key to future success.
Having looked closely at what was available on the market, Dug's system without a doubt is the best and most cost effective solution available today.
This system is based on Dug's many years as a professional Franchise Recruitment Consultant, with all the intricacy's that this role demands, and you can really tell. The professional nature and ease of use of the system, coupled with the speed of delivery and Dug and his teams knowledge and skill set was brilliant.
I would highly recommend that you take a look for yourself. You have got nothing to lose and a huge amount to gain.

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Andy MacDonald, CEO, Assist with Solutions
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Case Studies

We work with businesses of all sizes, from a wide range of industry sectors and with different business goals. Here are a few examples of our very varied client base. more»


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